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Authors
Avatar of author55 - fifty-five Avatar of authorAlicia Arnold Avatar of authorArnaud Massonnie Avatar of authorBenjamin Poole Avatar of authorCan Ozcer Avatar of authorCedric Delzenne Avatar of authorCharles Duenas Avatar of authorChristophe Lauer Avatar of authorClaire Dulac Avatar of authorClément Somon Avatar of authorDavid Leigh Avatar of authorEric Hamilton Avatar of authorEve-Marine Medioni Avatar of authorFrançois Khoury Avatar of authorGautier Méric Avatar of authorGildas Valentin Avatar of authorGlenn Tamkin Avatar of authorHarris Wilson Avatar of authorHugo Loriot Avatar of authorIvan Yuen Avatar of authorJasmine Jin Avatar of authorJean-François Wassong Avatar of authorJérôme Colin Avatar of authorJulian Yip Avatar of authorKieran Sampson Avatar of authorLiosa Real Avatar of authorLudovic Moulard Avatar of authorMats Carduner Avatar of authorMatthieu Nowak Avatar of authorNicholas Yang Avatar of authorNicolas Vaudran Avatar of authorPaul Gallavardin Avatar of authorPei Zhang Avatar of authorPierre Harand Avatar of authorRenaud Tedaldi Avatar of authorRichard Wheaton Avatar of authorRobert Tracy Avatar of authorRobin Clayton Avatar of authorRomain Warlop Avatar of authorTristan Lefloch Avatar of authorWilliam Blaufuks Avatar of authorYasmine Toussaint
Data Architecture

[E-book] Achieving resilient performance with Meta Conversions API, Success Stories

Avatar of author55 - fifty-five
Home Blends & Trends

Monthly Brandtech Blend – January 2023

Avatar of authorYasmine Toussaint
Media Consulting

Automation of Google Ads campaigns: can advertisers retain control?

Avatar of authorEve-Marine Medioni
Home Blends & Trends

Monthly Brandtech Blend – December 2022

Avatar of authorYasmine Toussaint
Collecte données
Data Architecture

Server-side tracking at the service of compliance

Avatar of authorCharles Duenas
Home Blends & Trends

Monthly Brandtech Blend – November 2022

Avatar of authorYasmine Toussaint
Home Blends & Trends

Monthly Brandtech Blend – October 2022

Avatar of authorYasmine Toussaint
Home Blends & Trends

Monthly Brandtech Blend – September 2022

Avatar of authorYasmine Toussaint
bounce

Word of the month – September 2022

Word of the month – August 2022

customer experience
Customer Experience

[Martech] Customer experience for the modern marketer

Avatar of authorAlicia Arnold
Hall of Servers
Data Architecture

[Adexchanger] The Future Of Google Analytics Is Server-Side – Here’s Why

Avatar of authorHugo Loriot
Home Blends & Trends

Monthly Brandtech Blend – July 2022

Avatar of authorYasmine Toussaint
Strategy Consulting

[Performance Marketing World] Is it time to upgrade your analytics? 6 under-reported benefits of GA4

Avatar of authorCan Ozcer

Word of the month – July 2022

Strategy Consulting

[Finance Derivative] Finance brands need a new approach in the Privacy-first era

Avatar of authorRichard Wheaton
Pride flag
Home Blends & Trends

Honoring PRIDE at FIFTY-FIVE

Avatar of author55 - fifty-five
Home Blends & Trends

Monthly Brandtech Blend – June 2022

Avatar of authorYasmine Toussaint
Home Blends & Trends

[Consultancy] Privacy-first era requires a more strategic marketing approach

Avatar of authorRichard Wheaton
data-web-analytics
Data Architecture

Going Beyond Sessions: 5 Ways GA4 Ensures Future Success

Avatar of authorRobert Tracy
Data Architecture

How to Block Personal Identifiable Information (PII) with Adobe Analytics

Avatar of authorEric Hamilton
Data Architecture

Benefit of swapping SaaS to in-house

Avatar of authorKieran Sampson
Home Blends & Trends

Monthly Brandtech Blend – May 2022

Avatar of authorYasmine Toussaint

Word of the month – May 2022

Strategy Consulting

[Think with Google] Fit for purpose: How Gymshark continues to build its empire with a fresh approach to data

Avatar of authorGlenn Tamkin
Customer Experience

[Treasure Data] Partner Spotlight: How 55 Helps Brands With Responsible Data Management, Activation, and Privacy

Avatar of authorRobin Clayton Avatar of authorHarris Wilson
Home Blends & Trends

Monthly Brandtech Blend – April 2022

Avatar of authorYasmine Toussaint

Word of the month – April 2022

Home Blends & Trends

Monthly Brandtech Blend – February-March 2022

Avatar of authorYasmine Toussaint

Word of the month – March 2022

mall retail
Strategy Consulting

Could retail data be the new gold mine for retailers and brands?

Avatar of authorTristan Lefloch
Strategy Consulting

[PerformanceIN] A New Strategy for Attribution in the Privacy-First Internet

Avatar of authorNicholas Yang
Home Blends & Trends

[Mediashotz] Digital marketers in retail unprepared for cokieless future

Avatar of authorRichard Wheaton
trafficking

Word of the month – February 2022

Home Blends & Trends

Tech and data marketing trends for 2022

Avatar of authorClaire Dulac
Strategy Consulting

[Retail Sector] Three ways retailers can make better use of their first party data

Avatar of authorNicholas Yang
Home Blends & Trends

[The Drum] The future of marketing is building a privacy-safe world

Avatar of authorBenjamin Poole
Home Blends & Trends

[Street Fight] Priorities marketers should consider in 2022

Avatar of authorAlicia Arnold

Word of the month – January 2022

Home Blends & Trends

Monthly Brandtech Blend – November – December 2021

Avatar of authorClémence Lepic

Word of the month – December 2021

Word of the month – November 2021

Privacy
Strategy Consulting

Tackling inertia – why UK marketers must embrace the privacy-first internet

Avatar of authorRichard Wheaton
Post-cookie
Home Blends & Trends

[Whitepaper] Our guide on how to build a digital roadmap to the post-cookie era

Avatar of author55 - fifty-five
iOS 15
Strategy Consulting

iOS 15 tackles your emails and push notifications!

Avatar of authorFrançois Khoury
Data Architecture

Five-minute tip: understanding how Baidu Tongji can help brands boost traffic

Avatar of author55 - fifty-five

Word of the month – October 2021

Tracking

Word of the month – September 2021

Data's solution
Strategy Consulting

[Marketing Interactive] How businesses can use data the right way to drive better outcome

Avatar of authorDavid Leigh
Home Blends & Trends

[Whitepaper] Our guide on Facebook’s resilient signals

Avatar of author55 - fifty-five

Word of the month – August 2021

Customer Experience

How does Deep Reinforcement Learning expand the boundaries of learning?

Avatar of authorWilliam Blaufuks
Cookie-tiers
Home Blends & Trends

Monthly Brandtech Blend – June-July 2021

Avatar of authorClémence Lepic
Resilient signals
Strategy Consulting

[Martech Series] Why digital marketers are raving about facebook’s resilient signals

Avatar of authorCharles Duenas

Word of the month – July 2021

Word of the month – June 2021

Strategy Consulting

[Net Imperative] Top tips: How to sandbox clever following Google’s new positioning on 3rd party cookies

Avatar of authorNicholas Yang

Word of the month – May 2021

Home Blends & Trends

Monthly Brandtech Blend – March-April 2021

Avatar of authorClémence Lepic
Strategy Consulting

[The Drum] Four ways retailers can succeed in the modern age of anonymized digital marketing

Avatar of authorRichard Wheaton
FLoC
Strategy Consulting

[Ad Exchanger] With so many elements in the Google Privacy Sandbox, why are we only talking about FLoC?

Avatar of authorHugo Loriot

Word of the month – April 2021

Word of the month – March 2021

Home Blends & Trends

Monthly Brandtech Blend – February 2021

Avatar of authorClémence Lepic
Customer Experience

Enriched in-store appointment system, a response to COVID-19 for the luxury industry – part 2

Avatar of authorTiyab Konlambigue Avatar of authorClaire Dubot
Strategy Consulting

[Retail Sector] How retailers can succeed in the era of anonymised digital marketing

Avatar of authorRichard Wheaton

Word of the month – February 2021

Home Blends & Trends

Top 10 tech and data marketing trends for 2021

Avatar of authorClémence Lepic
Home Blends & Trends

The top 5 marketing podcasts you should listen to in 2021

Avatar of author55 - fifty-five
Data Architecture

Building an AT Internet tag template in GTM

Avatar of authorGuillaume Sinnaeve
Strategy Consulting

[StreetFight] Google’s Ads Data Hub should be on every marketer’s radar

Avatar of authorNicholas Yang
Home Blends & Trends

The Data Scientist does not exist

Avatar of authorElodie Zanella
Customer Experience

Enriched in-store appointment system, a response to COVID-19 for the luxury industry – part 1

Avatar of authorTiyab Konlambigue Avatar of authorClaire Dubot
Home Blends & Trends

Monthly Brandtech Blend – December 2020

Avatar of authorClémence Lepic
Dashboard-data-studio
Data Architecture

How to build a dashboard using Data Studio – Part 1

Avatar of authorGildas Valentin

Word of the month – December 2020

Customer Experience

Pandora – from lonely hearts to connected charms…

Avatar of author55 - fifty-five
Home Blends & Trends

Monthly Brandtech Blend – November 2020

Avatar of authorClémence Lepic
Home Blends & Trends

[Whitepaper] The definitive marketer’s guide to Google’s Ads Data Hub

Avatar of author55 - fifty-five
Home Blends & Trends

[The Drum] Three questions digital marketers should ask about their 2021 strategy

Avatar of authorRichard Wheaton
Data Architecture

[The Drum] 6 things marketers need to know about Google’s new analytics platform, GA4

Avatar of authorCan Ozcer
Home Blends & Trends

[Net Imperative] Top analytics tips: Why ecommerce retailers need to embrace GA4, the future of online measurement

Avatar of authorCan Ozcer
Home Blends & Trends

[Clickz] How digital advertisers can navigate the updated cloud solutions from Google

Avatar of authorJean-François Wassong

Word of the month – November 2020

Home Blends & Trends

Monthly Brandtech Blend – October 2020

Avatar of authorClémence Lepic
Data Architecture

Tutorial: how to deal with GTM New Preview and Debug Modes

Avatar of authorClément Somon Avatar of authorGuillaume Sinnaeve
Data Architecture

We reviewed the new Google Analytics for you

Avatar of authorLudovic Moulard Avatar of authorChristophe Lauer

Word of the month – October 2020

Home Blends & Trends

[Global Banking and Finance Review] The end of the cookie and the new era of digital marketing

Avatar of authorRichard Wheaton
Home Blends & Trends

[Marketing Interactive] fifty-five appoints Cedric Delzenne to MD for APAC

Avatar of author55 - fifty-five
Home Blends & Trends

Monthly Brandtech Blend – September 2020

Avatar of authorClémence Lepic

Word of the month – September 2020

Home Blends & Trends

[Clickz] Facebook ban: A unique opportunity to measure paid social’s revenue performance

Avatar of authorHugo Loriot
privacy-sandbox
Home Blends & Trends

Privacy Sandbox: Google takes on the challenge of providing an alternative to advertising cookies… in just two years!

Avatar of authorRomain Warlop

Word of the month – August 2020

Home Blends & Trends

[Webinar] Discover Google Analytics App + Web properties

Avatar of author55 - fifty-five
Home Blends & Trends

What does CCPA mean for the martech ecosystem?

Avatar of authorNadia Bowen

Word of the month – July 2020

Home Blends & Trends

Monthly Brandtech Blend – June-July 2020

Avatar of authorClémence Lepic
Strategy Consulting

[AdExchanger] Brand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem

Avatar of authorHugo Loriot
Strategy Consulting

Marketers: use first-party data to build your strategy in the wake of COVID-19

Avatar of authorIvan Yuen Avatar of authorJulian Yip
Word-of-the-Month-June-2020-EN-FR

Word of the month – June 2020

Milliseconds-Make-Millions
Strategy Consulting

[Deloitte] Milliseconds Make Millions

Avatar of author55 - fifty-five
The-Drum-Google-Report-Richard-Wheaton
Strategy Consulting

[The Drum] Milliseconds make millions: report finds faster site speed increases revenue for brands

Avatar of authorRichard Wheaton
word-of-the-month-may-2020

Word of the month – May 2020

monthly-brandtech-blend-may
Home Blends & Trends

Monthly brandtech blend – May – Covid-19 special

Avatar of authorClémence Lepic
techjobs-ops-orchestra
Home Blends & Trends

#TechJobs: Operations – conductors of a different sort of orchestra

Avatar of authorLiosa Real
Home Blends & TrendsStrategy Consulting

WeChat Mini Programs tracking: why use Google Analytics?

Avatar of authorJasmine Jin
monthly-brandtech-blend-april
Home Blends & Trends

Monthly Brandtech Blend – April – Covid-19 special

Avatar of authorClémence Lepic
word-of-the-month-april-2020

Word of the month – April 2020

Home Blends & Trends

Ad fraud: how to spot invalid web traffic and protect your business from it

Avatar of authorJasmine Jin
The-Drum-jewellery
Strategy Consulting

[The Drum] Sparkling: a vision for selling jewellery in the digital age

Avatar of authorRichard Wheaton
monthly-brandtech-blend-march
Home Blends & Trends

Monthly Brandtech Blend – March 2020

Avatar of authorClémence Lepic

Word of the month – March 2020

Advertising-Week-Podcast
Strategy Consulting

[Advertising Week] Should you keep buying what you cannot measure?

Avatar of authorHugo Loriot
Ad-Exchanger-cookies-crumble
Strategy Consulting

[AdExchanger] Future-proofing audience strategies as Cookies crumble

Avatar of authorHugo Loriot
Ad-Exchanger-differential-privacy
Strategy Consulting

[AdExchanger] Why every Ad Tech company must understand differential privacy

Avatar of authorHugo Loriot

Word of the month – February 2020

monthly-brandtech-blend-february
Home Blends & Trends

Monthly brandtech blend – February 2020

Avatar of authorClémence Lepic
AT-Internet-5-questions
Strategy Consulting

Interview: 5 questions for fifty-five about AT Internet’s Analytics Suite

Avatar of authorJérémie Le Tarnec
The-Drum-Uncertainty
Media Consulting

[The Drum] Uncertainty is the new digital advertising reality

Avatar of authorHugo Loriot
intelligence-artificielle-IA
Home Blends & Trends

#AI – What humans can teach Artificial Intelligence

Avatar of authorRomain Warlop
HR-techjobs-data
Home Blends & Trends

#Techjobs –
A different kind of Grand Slam for a tennis player turned HR manager

Avatar of authorMatthieu Nowak
Home Blends & Trends

Everything you need to know about the CCPA

Avatar of authorNaomi North
Home Blends & Trends

Data marketing: 10 trends to follow as 2020 gets underway

Avatar of authorLéa Kaniewski
Copy of Word of the Month - August 2019

Word of the month – January 2020

monthly-brandtech-blend-december
Home Blends & Trends

Monthly brandtech blend – December 2019

Avatar of authorClémence Lepic
travel-marketing
Strategy Consulting

[Travolution] The new era of travel marketing

Avatar of authorRichard Wheaton
Word of the Month - December 2019-EN

Word of the month – december 2019

online-offline-3
Customer Experience

Online to offline – part 3: Finding the right measurement method for your strategy

Avatar of authorCharles Duenas
Home Blends & Trends

Monthly brandtech blend - November 2019

Avatar of authorClémence Lepic

Word of the month – november 2019

Martech-Advisor-Hugo
Strategy Consulting

[MarTech Advisor] Why marketers need to work with partners proficient in tech & marketing

Avatar of authorHugo Loriot
monthly-brandtech-blend-october
Home Blends & Trends

Monthly brandtech blend – October 2019

Avatar of authorClémence Lepic
chatbot-2
Customer Experience

How to launch your chatbot – part 2

Avatar of authorFrançois Khoury

Word of the month – october 2019

Media Consulting

[Infographic] All secrets unveiled about marketing in-housing

Avatar of author55 - fifty-five
Ad-Exchanger-data-clean-rooms
Strategy Consulting

[AdExchanger] Why marketers should embrace data clean rooms

Avatar of authorHugo Loriot
online-offline-2
Customer Experience

Online to Offline—part 2: Second step to understanding ROPO with a deterministic approach

Avatar of authorCharles Duenas
monthly-brandtech-blend-september
Home Blends & Trends

Monthly brandtech blend – September 2019

Avatar of authorClémence Lepic

Word of the month – september 2019

chatbot
Customer Experience

What you should know before launching your chatbot – part 1

Avatar of authorFrançois Khoury Avatar of authorArthur Roudaut
computing
Data Architecture

[The Drum] Why retailers need to embrace cloud computing for growing sales

Avatar of authorRichard Wheaton
Customer Experience

[CXM] Building tech to enhance – not hinder – Customer Experience

Avatar of authorRichard Wheaton

Word of the month – august 2019

brandtech
Home Blends & Trends

Monthly brandtech blend – August 2019

Avatar of authorClémence Lepic
D2C
Strategy Consulting

Direct-to-consumer: the future of marketing is now

Avatar of authorJulie Hardy Avatar of authorSamuel Belfond
brandtech
Home Blends & Trends

Monthly brandtech blend – July 2019

Avatar of author55 - fifty-five
iPad
Home Blends & Trends

#TechConf – Apple WWDC 2019 Review

Avatar of authorFrançois Khoury
tech
Home Blends & Trends

#Techconf — Highlights from VivaTech 2019

Avatar of author55 - fifty-five

Word of the month – july 2019

Media Consulting

[The Drum] Sizmek activity in the Amazon

Avatar of authorRichard Wheaton
google
Home Blends & Trends

Monthly brandtech blend – June 2019

Avatar of author55 - fifty-five

Word of the month – june 2019

Facebook
Home Blends & Trends

Facebook turns 15: from Harvard dormitories to a social network empire

Avatar of authorLéa Kaniewski
facebook
Home Blends & Trends

#TechConf – Facebook F8 2019 highlights

Avatar of authorFrançois Khoury
challenge-itp-for-marketers
Media Consulting

[Ad Exchanger] Data consistency: the real challenge for marketers in a post-ITP world

Avatar of authorHugo Loriot
data-governance
Strategy Consulting

Data governance: everything you need to know to support your data strategy

Avatar of authorJérôme Colin
cloud
Data Architecture

[The Drum] Google Cloud Platform: what are the benefits for marketers?

Avatar of authorRichard Wheaton
programmatique
Media Consulting

Ad ID Consortium: the long march to identity resolution in the programmatic ecosystem

Avatar of authorHugo Loriot
adtech
Home Blends & Trends

Monthly brandtech blend – May 2019

Avatar of author55 - fifty-five

Word of the month – may 2019

simpsons-paradox-machine-learning
Data Architecture

#AI – Simpson’s Paradox, or, how to make numbers lie

Avatar of authorRomain Warlop
reinforcement learning
Customer Experience

Machine learning in a nutshell—part 4: reinforcement learning

Avatar of authorRomain Warlop
brandtech
Home Blends & Trends

Monthly brandtech blend – April 2019

Avatar of author55 - fifty-five
Safari
Home Blends & Trends

Apple’s Intelligent Tracking Prevention in the advertising world: real threat or no sweat?

Avatar of authorGuillaume Coulomb
Strategy Consulting

[The Drum] Data-driven marketing for luxury brands

Avatar of authorRichard Wheaton

Word of the month – april 2019

Strategy Consulting

[DecisionMarketing] Have companies done enough to comply with GDPR?

Avatar of authorRichard Wheaton
Home Blends & Trends

[Medium] Dirigism, Chinese tech’s singular competitive advantage

Avatar of authorArnaud Massonnie
machine learning
Data Architecture

[PerformanceIn] Digging deeper and combating fraud with machine learning

Avatar of authorRichard Wheaton
brandtech
Home Blends & Trends

Monthly brandtech blend – March 2019

Avatar of author55 - fifty-five

Word of the month – march 2019

data visualization
Data Architecture

How to make the most of your data with data visualization

Avatar of authorGildas Valentin
blockchain
Home Blends & Trends

Blockchain in digital advertising: on the road to more transparency?

Avatar of author55 - fifty-five
healthcare
Home Blends & Trends

#BrandTalk: when Big Data meets healthcare

Avatar of authorSamboy Camara Avatar of authorGautier Méric
luxury
Customer Experience

Data-driven marketing for luxury brands: shifting focus from products to clients

Avatar of authorBenoit Rojare

word of the month – february 2019

data lake
Data Architecture

Data lakes: a treasure within marketers’ reach

Avatar of authorElodie Zanella
marketing
Home Blends & Trends

Data marketing: 10 articles to start 2019 on the right foot

Avatar of author55 - fifty-five
Amazon advertising
Media Consulting

[Infographic] Amazon calls into question the online advertising ecosystem

Avatar of author55 - fifty-five
consent
Home Blends & Trends

#GDPR: 6-months on

Avatar of authorGuillaume Coulomb
Google
Home Blends & Trends

Google, Facebook… how are the others keeping up?

Avatar of author55 - fifty-five
platform
Home Blends & Trends

#Techconf – Google Cloud Next 2018: what you should remember

Avatar of authorSigbjørn Dybdahl
ads.txt
Media Consulting

Ads.txt: a first step towards transparency in the programmatic world

Avatar of authorMorgan Morty
regulation
Home Blends & Trends

#GDPR and data privacy: a legislative world tour

Avatar of authorGuillaume Coulomb
market
Home Blends & Trends

“In the U.S., Amazon represents 5 to 7% of the online advertising market”

Avatar of authorHugo Loriot Avatar of authorNicolas Jaimes
unsupervised learning
Customer Experience

Machine learning in a nutshell – part 3: improving audience segmentation with unsupervised learning

Avatar of authorRomain Warlop

word of the month – december 2018

Black Friday
Home Blends & Trends

[Infographic] Everything you need to know about Black Friday

Avatar of author55 - fifty-five
Strategy Consulting

[PerformanceIN] Measuring ROI on an attribution basis during peak holiday season

Avatar of authorRichard Wheaton
problem-solving
Customer Experience

[The Drum] How to target and understand your customer

Avatar of authorRichard Wheaton
UX analysis
Strategy Consulting

Webanalytics & UX analysis: unity is strength!

Avatar of authorTristan Urresola
amp-seo
Data Architecture

AMP: how to collect advanced e-commerce data? – Part 2

Avatar of authorRenaud Tedaldi Avatar of authorGuillaume Sinnaeve
pages
Data Architecture

AMP: a mobile-first development method to boost your SEO – Part 1

Avatar of authorGuillaume Sinnaeve Avatar of authorRenaud Tedaldi
Strategy Consulting

[Econsultancy] How ecommerce marketers can get started with attribution

Avatar of authorRichard Wheaton
RGPD
Home Blends & Trends

#GDPR beyond EU borders: what does this mean for my company?

Avatar of authorGuillaume Coulomb

word of the month – november 2018

apple
Home Blends & Trends

#TechConf – What to remember from the Apple Keynote 2018

Avatar of authorFrançois Khoury
outils
Home Blends & Trends

[DecisionMarketing] How building a tech stack turns advertising into CRM

Avatar of authorRichard Wheaton
attribution
Strategy Consulting

Getting attribution right

Avatar of author55 - fifty-five
Privacy China vs. Europe vs. USA
Home Blends & Trends

[The Drum] At the crossroads: China, Europe & the US offer different ‘internet freedom’ models

Avatar of authorArnaud Massonnie Avatar of authorRichard Wheaton
Google Shopping
Media Consulting

Comparison Shopping Services: when Google opens itself up to the competition

Avatar of authorJulien Boudreau
CDO
Home Blends & Trends

A CDO’s priority projects

Avatar of authorPierre Harand

word of the month – october 2018

customer-journey
Customer Experience

[Fourth Source] Designing tomorrow’s customers’ journey

Avatar of authorRichard Wheaton
tracking specialist
Home Blends & Trends

#TechJobs – The Journey of a Tracking Specialist: from art galleries to JavaScript

Avatar of authorRebecca Dubois-Romo
app
Home Blends & Trends

Meet WeChat and its magic features

Avatar of author55 - fifty-five
Data Architecture

[PerformanceIN] How data competence is the heart of performance marketing

Avatar of authorRichard Wheaton
tech
Home Blends & Trends

Is Chinese tech ready to take over the world?

Avatar of authorCedric Delzenne
ecommerce-marketers
Home Blends & Trends

[Lovely Mobile News] Can eCommerce marketers make it all stack up?

Avatar of authorRichard Wheaton
banking
Home Blends & Trends

#BrandTalk – Banking & Tech: the start of a new era

Avatar of authorNicolas Vaudran Avatar of authorSamy Habib

word of the month – september 2018

data marketing
Home Blends & Trends

10 Data Marketing articles to read over summer break

Avatar of author55 - fifty-five
data engineer
Home Blends & Trends

#TechJobs – Data engineer, the architect at the heart of data

Avatar of authorJérémy Caldas

word of the month – august 2018

eprivacy
Strategy Consulting

ePrivacy, a tsunami for advertisers?

Avatar of authorGuillaume Coulomb
media buying specialist
Home Blends & Trends

#TechJobs – When media buying specialists make you love advertising

Avatar of authorJulien Boudreau
voice-assistant

word of the month – july 2018

iOS
Customer Experience

#TechConf – What to remember from WWDC 2018

Avatar of authorFrançois Khoury
technology
Home Blends & Trends

#TechConf – VivaTech 2018: what you should remember

Avatar of author55 - fifty-five
AI
Customer Experience

#TechConf – Google I/O 2018: what you should remember

Avatar of authorFrançois Khoury
walled gardens
Home Blends & Trends

Walled gardens: GDPR will build even higher fences

Avatar of authorHugo Loriot
voice assistants
Home Blends & Trends

#BrandTalk: are voice assistants just fad gadgets, or the future of user experience?

Avatar of authorFrançois Khoury

word of the month – june 2018

facebook-mark-zuckerberg
Customer Experience

#TechConf – Facebook F8 2018: what you should remember

Avatar of authorFrançois Khoury
TMS
Data Architecture

Our advice for staying safe with TMS

Avatar of authorPaul Gallavardin
GDPR-ePrivacy
Strategy Consulting

#GDPR and ePrivacy: spot the difference

Avatar of authorGuillaume Coulomb Avatar of authorAlice Aguirregabiria

word of the month – may 2018

GDPR
Strategy Consulting

#GDPR – The 6 Commandments

Avatar of authorAlice Aguirregabiria Avatar of authorGuillaume Coulomb
GDPR
Strategy Consulting

#GDPR compliance: a team effort with data and legal experts

Avatar of authorGuillaume Coulomb Avatar of authorAlice Aguirregabiria
CMOs
Home Blends & Trends

CMOs: the new gatekeepers for companies going digital

Avatar of authorMats Carduner

word of the month – april 2018

luxury
Home Blends & Trends

China Connect 2018: the rise of Made in China 2.0

Avatar of authorArnaud Massonnie
data scientist
Home Blends & Trends

#TechJobs – Data whisperers: learning more about data scientists

Avatar of authorBridget Ssendagala
second-party data

word of the month – march 2018

shopping
Home Blends & Trends

Chinese diary — chapter 2: Exploring the world’s biggest e-commerce market

Avatar of authorAlina Mihaylova
supervised
Customer Experience

Machine learning in a nutshell — part 2: Predicting future behaviour based on past data, with supervised learning

Avatar of authorRomain Warlop
ROPO
Media Consulting

Online to Offline — part 1: First step to understanding ROPO with the probabilistic approach

Avatar of authorCedric Delzenne
machine
Customer Experience

Machine learning in a nutshell — part 1

Avatar of authorRomain Warlop

word of the month – february 2018

word of the month – january 2019

articles
Home Blends & Trends

10 Data Marketing articles to start 2018 on the right foot

Avatar of authorAndrea Habre
Home Blends & Trends

OK Google! …What happened in marketing and advertising in 2017?

Avatar of authorAndrea Habre
GDPR

word of the month – january 2018

advertising
Media Consulting

The mysteries of advertising on Amazon, revealed

Avatar of authorHugo Loriot
safari
Data Architecture

Intelligent Tracking Prevention: when Apple sets out on a new Safari in the digital advertising wilderness

Avatar of authorFrançois Khoury Avatar of authorMerwan Benarbane
modèle
Customer Experience

How we predicted the box-office revenue of "The Dark Tower"

Avatar of authorKim Tran Avatar of authorRomain Warlop

word of the month – december 2017

cloud
Data Architecture

Adobe Experience Cloud: your cheat sheet

Avatar of authorNicolas Taillet
marketing cloud
Data Architecture

Google and Salesforce announce a major partnership at Dreamforce 2017

Avatar of authorHugo Loriot

word of the month – november 2017

data quality
Data Architecture

Ensuring data quality — part 2: Tools and processes to avoid missteps

Avatar of authorPaul Gallavardin
content
Home Blends & Trends

Online publishers — the time for taking stock is over. Now must come the response.

Avatar of authorMats Carduner
data quality
Data Architecture

Ensuring data quality — part 1: Human skills to stay up to speed

Avatar of authorPaul Gallavardin

word of the month – october 2017

chinese
Strategy Consulting

Cybersecurity Law: China builds its new Great Wall

Avatar of authorBaosheng Gao
connected
Home Blends & Trends

Connected cars: could data reconcile consumers’ expectations with manufacturers’ reality?

Avatar of authorJean-Hubert Cornet
car
Home Blends & Trends

#BrandTalk: facing the tech revolution, the automotive industry is reinventing itself

Avatar of authorClaire Marx