Data Architecture‘Chatbot, not oracle’ – what happened when we tried replacing our consultants with ChatGPT Sam Burr
Data Architecture[E-book] Achieving resilient performance with Meta Conversions API, Success Stories 55 - fifty-five
Media ConsultingAutomation of Google Ads campaigns: can advertisers retain control? Eve-Marine Medioni
Data Architecture[Adexchanger] The Future Of Google Analytics Is Server-Side – Here’s Why Hugo Loriot
Strategy Consulting[Performance Marketing World] Is it time to upgrade your analytics? 6 under-reported benefits of GA4 Can Ozcer
Strategy Consulting[Finance Derivative] Finance brands need a new approach in the Privacy-first era Richard Wheaton
Home Blends & Trends[Consultancy] Privacy-first era requires a more strategic marketing approach Richard Wheaton
Data ArchitectureHow to Block Personal Identifiable Information (PII) with Adobe Analytics Eric Hamilton
Strategy Consulting[Think with Google] Fit for purpose: How Gymshark continues to build its empire with a fresh approach to data Glenn Tamkin
Customer Experience[Treasure Data] Partner Spotlight: How 55 Helps Brands With Responsible Data Management, Activation, and Privacy Robin Clayton Harris Wilson
Strategy Consulting[PerformanceIN] A New Strategy for Attribution in the Privacy-First Internet Nicholas Yang
Home Blends & Trends[Mediashotz] Digital marketers in retail unprepared for cokieless future Richard Wheaton
Strategy Consulting[Retail Sector] Three ways retailers can make better use of their first party data Nicholas Yang
Home Blends & Trends[The Drum] The future of marketing is building a privacy-safe world Benjamin Poole
Strategy ConsultingTackling inertia – why UK marketers must embrace the privacy-first internet Richard Wheaton
Home Blends & Trends[Whitepaper] Our guide on how to build a digital roadmap to the post-cookie era 55 - fifty-five
Data ArchitectureFive-minute tip: understanding how Baidu Tongji can help brands boost traffic 55 - fifty-five
Strategy Consulting[Marketing Interactive] How businesses can use data the right way to drive better outcome David Leigh
Customer ExperienceHow does Deep Reinforcement Learning expand the boundaries of learning? William Blaufuks
Strategy Consulting[Martech Series] Why digital marketers are raving about facebook’s resilient signals Charles Duenas
Strategy Consulting[Net Imperative] Top tips: How to sandbox clever following Google’s new positioning on 3rd party cookies Nicholas Yang
Strategy Consulting[The Drum] Four ways retailers can succeed in the modern age of anonymized digital marketing Richard Wheaton
Strategy Consulting[Ad Exchanger] With so many elements in the Google Privacy Sandbox, why are we only talking about FLoC? Hugo Loriot
Customer ExperienceEnriched in-store appointment system, a response to COVID-19 for the luxury industry – part 2 Tiyab Konlambigue Claire Dubot
Strategy Consulting[Retail Sector] How retailers can succeed in the era of anonymised digital marketing Richard Wheaton
Strategy Consulting[StreetFight] Google’s Ads Data Hub should be on every marketer’s radar Nicholas Yang
Customer ExperienceEnriched in-store appointment system, a response to COVID-19 for the luxury industry – part 1 Tiyab Konlambigue Claire Dubot
Home Blends & Trends[Whitepaper] The definitive marketer’s guide to Google’s Ads Data Hub 55 - fifty-five
Home Blends & Trends[The Drum] Three questions digital marketers should ask about their 2021 strategy Richard Wheaton
Data Architecture[The Drum] 6 things marketers need to know about Google’s new analytics platform, GA4 Can Ozcer
Home Blends & Trends[Net Imperative] Top analytics tips: Why ecommerce retailers need to embrace GA4, the future of online measurement Can Ozcer
Home Blends & Trends[Clickz] How digital advertisers can navigate the updated cloud solutions from Google Jean-François Wassong
Data ArchitectureTutorial: how to deal with GTM New Preview and Debug Modes Clément Somon Guillaume Sinnaeve
Home Blends & Trends[Global Banking and Finance Review] The end of the cookie and the new era of digital marketing Richard Wheaton
Home Blends & Trends[Marketing Interactive] fifty-five appoints Cedric Delzenne to MD for APAC 55 - fifty-five
Home Blends & Trends[Clickz] Facebook ban: A unique opportunity to measure paid social’s revenue performance Hugo Loriot
Home Blends & TrendsPrivacy Sandbox: Google takes on the challenge of providing an alternative to advertising cookies… in just two years! Romain Warlop
Strategy Consulting[AdExchanger] Brand Marketers Are Needed To Build The Post-Third-Party Cookie Ecosystem Hugo Loriot
Strategy ConsultingMarketers: use first-party data to build your strategy in the wake of COVID-19 Ivan Yuen Julian Yip
Strategy Consulting[The Drum] Milliseconds make millions: report finds faster site speed increases revenue for brands Richard Wheaton
Home Blends & TrendsStrategy ConsultingWeChat Mini Programs tracking: why use Google Analytics? Jasmine Jin
Home Blends & TrendsAd fraud: how to spot invalid web traffic and protect your business from it Jasmine Jin
Strategy Consulting[The Drum] Sparkling: a vision for selling jewellery in the digital age Richard Wheaton
Strategy Consulting[AdExchanger] Why every Ad Tech company must understand differential privacy Hugo Loriot
Strategy ConsultingInterview: 5 questions for fifty-five about AT Internet’s Analytics Suite Jérémie Le Tarnec
Home Blends & Trends#Techjobs – A different kind of Grand Slam for a tennis player turned HR manager Matthieu Nowak
Customer ExperienceOnline to offline – part 3: Finding the right measurement method for your strategy Charles Duenas
Strategy Consulting[MarTech Advisor] Why marketers need to work with partners proficient in tech & marketing Hugo Loriot
Customer ExperienceOnline to Offline—part 2: Second step to understanding ROPO with a deterministic approach Charles Duenas
Customer ExperienceWhat you should know before launching your chatbot – part 1 François Khoury Arthur Roudaut
Data Architecture[The Drum] Why retailers need to embrace cloud computing for growing sales Richard Wheaton
Home Blends & TrendsFacebook turns 15: from Harvard dormitories to a social network empire Léa Kaniewski
Media Consulting[Ad Exchanger] Data consistency: the real challenge for marketers in a post-ITP world Hugo Loriot
Strategy ConsultingData governance: everything you need to know to support your data strategy Jérôme Colin
Data Architecture[The Drum] Google Cloud Platform: what are the benefits for marketers? Richard Wheaton
Media ConsultingAd ID Consortium: the long march to identity resolution in the programmatic ecosystem Hugo Loriot
Home Blends & TrendsApple’s Intelligent Tracking Prevention in the advertising world: real threat or no sweat? Guillaume Coulomb
Strategy Consulting[DecisionMarketing] Have companies done enough to comply with GDPR? Richard Wheaton
Home Blends & Trends[Medium] Dirigism, Chinese tech’s singular competitive advantage Arnaud Massonnie
Data Architecture[PerformanceIn] Digging deeper and combating fraud with machine learning Richard Wheaton
Home Blends & TrendsBlockchain in digital advertising: on the road to more transparency? 55 - fifty-five
Customer ExperienceData-driven marketing for luxury brands: shifting focus from products to clients Benoit Rojare
Media Consulting[Infographic] Amazon calls into question the online advertising ecosystem 55 - fifty-five
Home Blends & Trends“In the U.S., Amazon represents 5 to 7% of the online advertising market” Hugo Loriot Nicolas Jaimes
Customer ExperienceMachine learning in a nutshell – part 3: improving audience segmentation with unsupervised learning Romain Warlop
Strategy Consulting[PerformanceIN] Measuring ROI on an attribution basis during peak holiday season Richard Wheaton
Data ArchitectureAMP: how to collect advanced e-commerce data? – Part 2 Renaud Tedaldi Guillaume Sinnaeve
Data ArchitectureAMP: a mobile-first development method to boost your SEO – Part 1 Guillaume Sinnaeve Renaud Tedaldi
Strategy Consulting[Econsultancy] How ecommerce marketers can get started with attribution Richard Wheaton
Home Blends & Trends[DecisionMarketing] How building a tech stack turns advertising into CRM Richard Wheaton
Home Blends & Trends[The Drum] At the crossroads: China, Europe & the US offer different ‘internet freedom’ models Arnaud Massonnie Richard Wheaton
Media ConsultingComparison Shopping Services: when Google opens itself up to the competition Julien Boudreau
Home Blends & Trends#TechJobs – The Journey of a Tracking Specialist: from art galleries to JavaScript Rebecca Dubois-Romo
Data Architecture[PerformanceIN] How data competence is the heart of performance marketing Richard Wheaton
Home Blends & Trends[Lovely Mobile News] Can eCommerce marketers make it all stack up? Richard Wheaton
Home Blends & Trends#TechJobs – When media buying specialists make you love advertising Julien Boudreau
Home Blends & Trends#BrandTalk: are voice assistants just fad gadgets, or the future of user experience? François Khoury
Strategy Consulting#GDPR compliance: a team effort with data and legal experts Guillaume Coulomb Alice Aguirregabiria
Home Blends & Trends#TechJobs – Data whisperers: learning more about data scientists Bridget Ssendagala
Home Blends & TrendsChinese diary — chapter 2: Exploring the world’s biggest e-commerce market Alina Mihaylova
Customer ExperienceMachine learning in a nutshell — part 2: Predicting future behaviour based on past data, with supervised learning Romain Warlop
Media ConsultingOnline to Offline — part 1: First step to understanding ROPO with the probabilistic approach Cedric Delzenne
Data ArchitectureIntelligent Tracking Prevention: when Apple sets out on a new Safari in the digital advertising wilderness François Khoury Merwan Benarbane
Customer ExperienceHow we predicted the box-office revenue of "The Dark Tower" Kim Tran Romain Warlop
Data ArchitectureEnsuring data quality — part 2: Tools and processes to avoid missteps Paul Gallavardin
Home Blends & TrendsOnline publishers — the time for taking stock is over. Now must come the response. Mats Carduner