10 Data Marketing articles to read over summer break
Home Blends & Trends 10 August 2018Ahh summer break… Are you soaking in the sun at the beach, toes stretched out in the sand? Good! Get ready for the back-to-school season by checking out 55’s selection of articles to (re)read!
1. CMOs: the new gatekeepers for companies going digital
Written by Mats Carduner via the tea house, published on 04/04/2018
2. How data competence is the heart of performance marketing
Written by Richard Wheaton via PerformanceIN, published on 23/07/2018
3. How publishers can compete with the Facebook-Google duopoly
Written by Ryan Kelly via Adweek, published on 21/06/2018
4. Are voice assistants just fad gadgets, or the future of user experience?
Written by François Khoury via the tea house, published on 22/05/2018
5. We’re keeping track of all of Facebook’s scandals so you don’t dave to
Written by Aric Jenkins via Marketing Interactive, published on 06/04/2018
6. GDPR and ePrivacy: spot the difference
Written by Guillaume Coulomb via the tea house, published on 02/05/2018
7. Google rebrands its ad lineup, with AdWords becoming Google Ads
Written by Anthony Ha via Techcrunch, published on 27/08/2018
8. Amazon to merge its ad businesses into one platform
Written by Seb Joseph via Digiday, published on 06/08/2018
9. How airlines can leverage in-flight audiences with big data and personalisation
Written by Ben Griffin via The Drum, published on 21/05/2018
10. Walled gardens: GDPR will build even higher fences
Written by Hugo Loriot via Viuz, published on 18/05/2018