It often appears as a banner when a user visits a site or mobile app. It shares user choices with the Tag Management System, which conditions tags and, where relevant, data collection.
Popular CMPs include OneTrust, QuantCast, TrustArc, and Didomi.
A Consent Management Platform (CMP) is a tool to gather user consent for browser data collection.
It often appears as a banner when a user visits a site or mobile app. It shares user choices with the Tag Management System, which conditions tags and, where relevant, data collection.
Popular CMPs include OneTrust, QuantCast, TrustArc, and Didomi.