Customer Match uses the following information shared and consented by the customer: email addresses from clients or prospects, phone numbers and addresses. This feature in Google Ads allows marketers to create personalized ads for web users from their customer database. It’s also possible to use this feature to send personalized messages.
Customer Match is a feature on Google Ads that lets you use online and offline data to reach and re-engage r customers across Search, Shopping, Gmail, YouTube, and Display campaigns. By using information that customers have shared with you, Customer Match will target ads to those customers and other customers like them. It is a useful advertising tool for many business goals, from increasing brand awareness to driving conversions.