DSP (Demand Side Platform)

A DSP (Demand Side Platform) is a platform that allows advertisers and agencies to automatically manage and optimise their media-buy on one or several ad exchanges through a single platform. It is mainly used to buy display advertising space through RTB (Real Time Bidding).

DSPs are the mirror platforms of SSPs, designed for advertisers.

Examples: DoubleClick Bid Manager (Google) MediaMath, DataXu, Turn…

Related words

Ad exchangeDBM (DoubleClick Bid Manager)Display advertisingProgrammaticRTB (Real-Time Bidding)SSP (Supply-Side Platform)
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