POEM (Paid, Owned, Earned Media)

POEM is an acronym referring to the different media categories to which a brand can resort – Paid, Owned or Earned Media.

  • Paid Media is ad space that is bought by the brand, e.g. SEA, display ads…
  • Owned Media is media space that is owned and controlled by the brand, such as a website, social media pages…
  • Finally, Earned Media is the exposure the brand gets for free, for instance when it is mentioned on social media or in the press.
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