ROAS (Return On Ad Spend)

The Return On Ad Spend (ROAS) is a performance indicator measuring the profitability of an advertising channel.

It is the ratio of advertising investment to generated turnover for a specific channel.

ROAS (in %) = ad spend for a given channel / turnover generated by this channel. The lower the percentage is, the less investment is needed to generate turnover.

Related words

Attribution CPA (Cost Per Acquisition/Action)CPL (Cost Per Lead)KPI (Key Performance Indicator)Media mix ROI (Return On Investment)

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