It is the ratio of advertising investment to generated turnover for a specific channel.
ROAS (in %) = ad spend for a given channel / turnover generated by this channel. The lower the percentage is, the less investment is needed to generate turnover.
The Return On Ad Spend (ROAS) is a performance indicator measuring the profitability of an advertising channel.
It is the ratio of advertising investment to generated turnover for a specific channel.
ROAS (in %) = ad spend for a given channel / turnover generated by this channel. The lower the percentage is, the less investment is needed to generate turnover.