The concept of silo refers to a type of company organisation in which the different departments do not – or barely – communicate with each other, which is detrimental to information sharing. In the context of marketing, a siloed company will often fail to unify its client and prospect data, consequently harming the performance of its campaigns. Lately, a consensus has therefore emerged that companies need to desiloise and to align their marketing, media and CRM strategies.

Would you like another cup of tea?