SSP (Supply-Side Platform)

An SSP (Supply-Side Platform) is a platform that allows display inventory providers (e.g. web publishers, advertising networks…) to maximise their sales by automatically managing their ad inventory on multiple ad exchanges through a single platform. It is mainly used to sell display advertising space in an automated and granular way, through RTB (Real-Time Bidding).

SSPs are the mirror platforms of DSPs on the publisher side.

Examples: RubiconProject, Pubmatic

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