CRM (Customer Relationship Management)
CRM (Customer Relationship Management) refers to the methods, services and tools implemented by a brand to maintain and improve the quality of its relationship with its customers, with the aim of winning their loyalty.
CRM onboarding is the process of using an advertiser's offline CRM data to find and reach its clients online. The match rate is the proportion of clients recorded offline that can thus be tracked online through cookies and various user IDs. It varies depending on the methodology that is used and the type of advertiser.