Web Analytics in China: from good to great analytics behind the Firewall

The Chinese Internet is one-of-a-kind, and using Google Analytics raises a few challenges. Yet, Google Analytics remains one of the most popular webanalytics tools for the top Chinese e-commerce sites, because of its superior functionalities.

Data Integrity is a challenge in China, but it can be addressed. Here are the main things to bear in mind, and a few tips to do great Analytics, even behind the Great Firewall.